Gender differences were observed in the use of different SNS features, for example females tend to comment on friends’ posts ( Yuan, 2011) and they also post more photos and videos ( Hargittai, 2007 Madden, Lenhart, & Duggan, 2013 Muscanell & Guadagno, 2012). Previous literature has observed gender differences in SNS use. Users can spend their time on Facebook, doing many different activities such as playing video games, joining groups, getting up-to-date information from friends and family or having fun ( Sánchez, Cortijo, & Javed, 2014). However, in comparison, older users prefer to engage in family activities on Facebook ( Dhir & Torsheim, 2016). Muscanell and Guadagno (2012) found that young SNS users are much more active, have a larger number of Facebook friends, spend more time online and participate in the different activities available on Facebook. Previous studies have shown the differences between adolescents and older adults (over 60s) in the use of different SNS features and content ( Pfeil, Arjan, & Zaphiris, 2009). Social networks are used by people of different ages, education levels, genders, social statuses, people who speak different languages and who come from different cultures, all of whom participate and incorporate social networks into their daily lives ( Mazman & Usluel, 2010). However, companies use these channels more and more to promote their brands and to engage customers, especially by sharing informational brand content with links for information searches ( Swani, Milne, Brown, Assaf, & Donthu, 2017). They are much more proactive in establishing channels with companies. Nowadays, consumers spend much of their time on the internet. As a result, digitalisation and particularly social media (SM) have been claimed to transform consumer behaviour ( Kaplan & Haenlein, 2010), with important consequences for companies, products and brands ( Mutinga, Moorman, & Smit, 2011).
#The honeycomb full#
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#The honeycomb license#
Silva, Wilian Feitosa, Paulo Duarte and Marta Vasconcelos License With a future focus on publishing projects, virtual exhibitions and art for children, we aim to produce accessible projects with a format, and purpose that is relevant in todays world.Copyright © 2020, Susana C. It is here where we will continue our work. This was followed by the opening of Honeycomb Gallery, our public art gallery in Buenos Aires that brought fresh artwork to the community until late 2016. In 2019, after enjoying much success in our beloved Argentina, Honeycomb relocated to Vermont. The result was HC Showroom, a private exhibition space where our artists work could be displayed in a unique residential setting. As our group grew, so did our need for a personal venue where we could present projects continuously. Over the years we presented work in the United States, Europe, Asia and Latin America. For many this meant new work partners, foreign representation, a first solo show or a journey abroad. This in turn formed creative bridges and generated wonderful growth for our artists. Our projects always blurred the line between genres and regularly required cross cultural collaboration. It quickly became our mission to help with this situation while uniting the next generation of young visual talent from the area. Honeycomb Arts was founded during 2008 in Buenos AIres. At that time, there was a lack of opportunity for regional artists due to a severe economic crisis that the country was still recovering from.
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